5 reasons why your logo may have had it’s day
I regularly meet business owners that think that just because they hired a professional designer to take care of their initial brand needs then that must be it. Onwards and upward for the next 10 years! Sadly, creating a brand isn’t one of those business decisions that you’ll never have to make again! Not unless you’re a household name like Coca-Cola, Ford, McDonalds or even Apple. For the rest of us, it just doesn’t ring true!
All too often we underestimate the power of our brand identity and the impact it has on our potential clientele. We need to tell the world that we’re not getting old and past it, but we just keep getting better!