“We had to develop the design for a TV channel, so the visuals had to be likeable and appealing,” says StreetArt’s art director Andrei Kolokolov. “At first we didn’t anticipate much originality from the visuals, with the name of the channel being ‘Malina’ (rus. Raspberry), but everything turned out better than expected. The idea is fairly simple; there is the logo that resembles a portal, and there is a crimson substance that shoots out of it and leaves a trail. Anyway, it’s pointless to try and explain a simply beautiful identity, you just have to see it.”
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